Betfair s Free Sport Betting Business Model

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I've been using Betfair for years now however it is only recently I've wondered how much can this company can even make? This question 's what has compelled me to create this article. I will not receive copies of the accounts from companies house, sbobet the information will be all conjecture based on what I've picked up by using the site in the past.

What has allowed me to ponder this question is the transparency in the Betfair site. If you consider traditional bookies such as WilliamHill, Ladbrokes or Betfred, what you have no idea of on any particular sporting event is exactly what has been bet altogether and on what particular outcome these bets were placed.

Take an everyday Friday afternoon race meeting at say Ascot. It's the 2.30 and 5 horses are racing; the punters are logging on among the traditional bookmakers websites and backing the various horses. The outcome is repeat the second favourite winning, we have no idea whether individuals were backing the outsider or favourite, just how much was bet, and what type of profit the bookmaker made.

Now take into account the same race with Betfair. The total amount exchanged with the race emerges near the top of the page, this really is typically about A�200,000 for a standard horse race. Now we understand that Betfair please take a commission on all winnings, and then for every bet exchanged there exists a winner, so they're taking their 5% no matter the result - about A�10,000 in this instance.

So now for a quick little 'back of fag packet' maths. Approximately 40 races every day generating A�10,000 each are A�400,000 a day 7 days a week, that's 2.8 million pounds a week. Throw in the bigger meetings understanding that rounds it to convey 3 million, 5% which is A�150,000.

Now consider the Premiership football season. At least 12 games weekly generating between A�200,000 and a million pounds in exchanged bets, consider the average and exercise the 5% commission knowning that's another A�350,000. On top of this there is the lower league and foreign games that has got to generate another A�100,000 in commission so we're up to Half a million pounds every week in revenue.

Bear at heart that you could (and people do) bet on everything, golf, cricket, tennis, boxing, champions league football, International soccer, let alone gaming. I'm beginning to arrived at concluding that they must be attracting weekly revenue inside the millions, of course, if it's only A�3 million per week, that's over 150 million per year.

I admit to using no clue if my workings are drastically wrong here, and when Betfair actually has annual revenue of A�1million or A�1billion. Neither do I have a concept of what their legal fees, IT costs etc figure to. What I do see is always that unlike traditional bookmakers the results of the sporting event doesn't have relating their revenue.

To this end their main aim must be to just recruit as many customers as you possibly can, which poses the question; with all the numerous online bookies around offering free introductory bets of up to as well as in way over A�100, then exactly why do Betfair offer only A�30. That may be the topic of my next article.