Don t Call It An E-book
De CidesaWiki
"Manual." Contrary to what you might expect, packaging
material in an old-fashioned three-ring binder or a copy-
shop coil binding, sent through the mail can also increase
the perceived value of information, compared with "e-books."
This can go for as much as several hundred dollars when it's
up-to-date, advanced professional knowledge not available in
bookstores, libraries or on the Web. Fancy packaging may
even lower a manual's perceived value because it counteracts
the implicit exclusivity of such a purchase.
With several housing societies developing in Gurgaon, it has become a perfect dream home destination for many. The real estate agents in Gurgaon play an instrumental role in achieving this dream. With major developers launching their commercial and residential; projects in Gurgaon, property investment in Gurgaon has become a lucrative option.
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"Course." Instead of calling the sections "chapters," try
calling them "lessons." Presenting information as
instructional material also raises its perceived value,
because people are accustomed to paying much more for
seminars and classes than for books. A writer I know sells
120 pages of printed material, divided into eight lessons,
as a $295 course. The price includes feedback from the
instructor on assignments, which most purchasers do not get
around to submitting. Likewise, copywriter Joe Vitale has
charged as much as $1,500 for a limited-enrollment seminar
consisting mainly of five e-mailed lessons.
Terminology greatly affects how people perceive value. Call
something a "brochure" and no one will want to pay for it.
Call it a "booklet" and it sounds small and insignificant,
perhaps worth up to four or five dollars. Call your digital
document an "e-book" and people instinctively compare it to
tangible books and will pay no more than what they'd pay for
something they can pick up at the bookstore. Indeed,
according to Angela Adair-Hoy, co-owner of Booklocker.com,
the magical price point for e-books is just $8.95.
"Special report." In the business world, people will spend
much more money for timely business information or
instruction when it's called a "special report" than for an
"e-book." A dollar per page is not unusual -- $4.00 or
$5.00 for four pages, $97 for 90 to 100 pages. My research
turned up many even higher priced special reports, where the
author already had impressive credentials, such as $195 for
a 114-page report from usability guru Jakob Nielsen's firm
and $945 for a 245-page report on Russia's aerospace
industry from Jane's, a well-known U.K. security and
international affairs information company.
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The magic figure 1 crore that we were so used to hearing from our fathers has lost its credibility in todays market. But let me remind you that this magic figure still exists in Real Estate in Gurgaon. Those who are planning to invest in Real Estate in Gurgaon and have a budget of 1 crore, dont shy away. The two important developments which any investor or end user of residential or commercial property may like to note would be the Southern Peripheral Road and the Northern Peripheral Road as specified by the Gurgaon Master Plan 2025. Most of the developments are happening in these areas. The SPR and NPR together would form a ring around Gurgaon and connect Palam Vihar and MG Road through NH-8 near village Kherki Daula.
Gurgaon is a great attraction in the real estate industry. In the National Capital Region of Delhi, Gurgaon property market is really vibrant with the active presence of a host of major players in the field. This is because of the growing significance of Gurgaon as a corporate hub. In the post liberalization era, in the backdrop of globalization, the major multinational corporations of the east and the west are opening their operations in India. Most of these corporations prefer to open their Delhi offices in Gurgaon. Gurgaon is the popular destination of multinationals coming to Gurgaon. The rapid infrastructural growth of Gurgaon has attracted several international companies to invest in big property deals in Gurgaon.
