Betfair s Free Sport Betting Business Model

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I've been using Betfair for a long time now yet it's only recently I've wondered the amount does this company actually make? This question is what has compelled me to write this informative article. I will not be getting copies with their accounts from companies house, this content will likely be all conjecture depending on what I've picked up while using the site over the years.

What has allowed me to ponder this question could be the transparency inside the Betfair site. If you consider traditional bookies like WilliamHill, Ladbrokes or Betfred, whatever you have no idea of on any particular sporting event is the thing that may be bet in total and so on what particular outcome these bets were placed.

Take a consistent Friday afternoon race meeting at say Ascot. It's the 2.30 and 5 horses are racing; the punters are logging on one of several traditional bookmakers websites and backing the different horses. The outcome is repeat the second favourite winning, we have not a clue whether people were backing the outsider or favourite, simply how much was bet, and what are the profit the bookmaker made.

Now think about the same race with Betfair. The total amount exchanged for that race is given near the top of the page, this really is typically about A�200,000 to get a standard horse race. Now we all know that Betfair require a commission on all winnings, as well as for every bet exchanged there exists a winner, so they're taking their 5% no matter the result - about A�10,000 in this instance.

So now for the quick bit of 'back of fag packet' maths. Approximately 40 races each day generating A�10,000 are all A�400,000 every day one week every week, that's 2.8 million pounds every week. Throw in the bigger meetings which rounds it down to state 3 million, 5% that is A�150,000.

Now look at the Premiership football season. At least 12 games per week generating between A�200,000 as well as a million pounds in exchanged bets, go ahead and take average and exercise the 5% commission and sbobet that's another A�350,000. On top of this there is the lower league and foreign games that have to generate another A�100,000 in commission so we're up to Half one million pounds weekly in revenue.

Bear in your mind that you can (and the ones do) bet on everything, golf, cricket, tennis, boxing, champions league football, International soccer, as well as gaming. I'm starting to arrived at the final outcome that they must be getting weekly revenue inside the millions, and if it's only A�3 million every week, that's over 150 million 12 months.

I admit to presenting no idea if my workings are drastically wrong here, and when Betfair actually has annual revenue of A�1million or A�1billion. Neither do I have a solid idea of what their attorney's fees, IT costs etc amount to. What I do see is always that unlike traditional bookmakers the outcome of the sporting event has no bearing on their revenue.

To this end their main aim will be to just recruit as many customers as you possibly can, which poses the question; with all the numerous online bookies on the market offering free introductory bets of up to as well as in excess of A�100, then why do Betfair offer only A�30. That will be the topic of my next article.