Companies and Their PR People Need To Prepare For A Deluge Of Fake Business News
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So what can companies do? Suggestions for how one can deal with pretend news are the subject of a whole lot of content. For example, media research professor Brian Hughes writes on CNN that the U.S. Fairness Doctrine, a 1950s FCC regulation that required the three Tv networks to air opposing views for each perspective it presented from a social gathering or candidate. "It ought to be possible," Hughes writes, "to individually program our information feeds for balance and accuracy. Even when that’s sensible (and I’m not sure it is), it doesn’t guarantee pretend business news would be topic to that balanced presentation of content.
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