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"Manual." Contrary to what you might expect, packaging material in an old-fashioned three-ring binder or a copy- shop coil binding, sent through the mail can also increase the perceived value of information, compared with "e-books." This can go for as much as several hundred dollars when it's up-to-date, advanced professional knowledge not available in bookstores, libraries or on the Web. Fancy packaging may even lower a manual's perceived value because it counteracts the implicit exclusivity of such a purchase.
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Terminology greatly affects how people perceive value. Call something a "brochure" and no one will want to pay for it. Call it a "booklet" and it sounds small and insignificant, perhaps worth up to four or five dollars.
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