The Rise And Rise Of PKR

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Regular gamers will know that October 2006 was a dark time for the gambling community all together. The Internet Gambling Enforcement Act (UIGEA) saw American players forbidden from wagering at their favorite sites with immediate effect.

It had been a law that angered many, and had an enormous effect on publicly listed gaming companies with share prices crashing over night which led to a huge amount of redundancies across the US. Three years on the battle is still being fought with many leading politicians still looking to over turn the bill and permit online gambling to become the major force that it once was.

At the same time when household names such as Party Gaming were seeing their share price visit almost 80%, one little known poker room was starting to flourish. Just a year after launching, PKR had already opted their one millionth player and a year after that these were officially proclaimed as the fastest growing poker room in Europe.

So just how had PKR managed to succeed where the others had failed? How had they managed to buck a trend that was causing so many bigger brands such problems?

There are probably a few good reasons for this, but the major one was that their product was so different to anything else that was on the market. The PKR computer software uses stunning 3D graphics to re-create luscious surroundings that cannot be found anywhere else on line. Players are able to create digital personas which move so smoothly and react to the action that goes on around them. It's an environment that really draws the player to such an extent that they feel like they're playing in a live casino. Three years after the UIGEA was passed, there was still no situs poker terbaik (www.indianz.com) room around that can touch PKR for the look and feel of their software.

Any organization looking to achieve such difficult conditions requires a strong management team and PKR had just that. Co-Founder Jez San was a specialist in the internet gaming industry and had a strong background as a business owner. Highly talented individuals were recruited to produce their offering and an extraordinary marketing strategy was put in place.

By marketing the item before the official launch date, the PKR team could not only gather feedback on the development but also accumulated a high amount of expectation which spread around poker circles.

Once the poker room was launched, players were offered a choice of PKR bonus codes which gave them up to $2, 000 free when they made their first deposit - it's a promotion which can be still one of the strongest obtainable in online poker today.

PKR have made sure that they haven't rested on the laurels though. A demand for continual improvement has led to regular software updates with much more environments being made available to players and emphasis being placed on a strong community feel. Today, PKR have expanded to host their own TV channel and publish a regular magazine for their players.

The growth of the PKR poker room is testament to many hard work and a clear vision that has been followed immaculately. Its launch opened the doorway to another whole level of online gaming and it's my opinion that three years later it is still revolutionizing the poker industry.