Companies and Their PR People Need To Organize For A Deluge Of Fake Business News

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In reality, companies are already targets of faux information, although the election connection is still a part of it. PepsiCo CEO Indra Nooyi is the target of Trump supporters calling for a boycott of Pepsi merchandise based on her assertion that Trump voters ought to "take their enterprise elsewhere." It’s one thing she by no means said.

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Even if that’s sensible (and I’m unsure it's), it doesn’t guarantee faux business news can be topic to that balanced presentation of content. From a monitoring perspective, firms can be effectively served to determine pretend information as early as possible. Which means tweaking existing monitoring companies to look ahead to pretend information.