Companies and Their PR People Need To Prepare For A Deluge Of Fake Business News
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In fact, companies are already targets of faux news, though the election connection continues to be part of it. PepsiCo CEO Indra Nooyi is the target of Trump supporters calling for a boycott of Pepsi products primarily based on her statement that Trump voters should "take their business elsewhere." It’s one thing she never stated.
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Even when that’s practical (and I’m unsure it's), it doesn’t ensure pretend business information could be subject to that balanced presentation of content. From a monitoring perspective, corporations could be effectively served to establish pretend information as early as doable. Which means tweaking present monitoring companies to look ahead to pretend news.
