Companies and Their PR People Need To Organize For A Deluge Of Fake Business News

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The truth is, companies are already targets of fake news, although the election connection is still a part of it. PepsiCo CEO Indra Nooyi is the target of Trump supporters calling for a boycott of Pepsi merchandise based mostly on her statement that Trump voters should "take their enterprise elsewhere." It’s one thing she never stated.

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Even if that’s practical (and I’m unsure it is), it doesn’t guarantee pretend enterprise news could be topic to that balanced presentation of content. From a monitoring perspective, firms could be well served to identify pretend information as early as possible. Which means tweaking existing monitoring services to watch for fake news.