Companies and Their PR People Need To Arrange For A Deluge Of Fake Business News
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In actual fact, businesses are already targets of faux information, although the election connection continues to be a part of it. PepsiCo CEO Indra Nooyi is the target of Trump supporters calling for a boycott of Pepsi products primarily based on her assertion that Trump voters ought to "take their business elsewhere." It’s something she by no means said.
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Even when that’s sensible (and I’m undecided it's), it doesn’t guarantee pretend enterprise information can be subject to that balanced presentation of content material. From a monitoring perspective, firms can be well served to establish faux information as early as potential. Which means tweaking existing monitoring providers to look ahead to pretend news.
