Companies and Their PR People Need To Organize For A Deluge Of Fake Business News
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In actual fact, businesses are already targets of pretend information, although the election connection continues to be a part of it. PepsiCo CEO Indra Nooyi is the goal of Trump supporters calling for a boycott of Pepsi merchandise based on her assertion that Trump voters should "take their business elsewhere." It’s something she by no means mentioned.
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Even if that’s practical (and I’m not sure it's), it doesn’t guarantee pretend business news could be topic to that balanced presentation of content material. From a monitoring perspective, companies could be nicely served to establish fake information as early as doable. Meaning tweaking present monitoring services to look ahead to pretend news.
