Companies and Their PR People Need To Prepare For A Deluge Of Fake Business News
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So what can corporations do? Suggestions for how one can deal with pretend information are the subject of a variety of content. For example, media research professor Brian Hughes writes on CNN that the U.S. Fairness Doctrine, a 1950s FCC regulation that required the three Tv networks to air opposing views for each perspective it offered from a social gathering or candidate. "It must be doable," Hughes writes, "to individually program our news feeds for balance and accuracy. Even if that’s sensible (and I’m not sure it is), it doesn’t ensure faux business information could be subject to that balanced presentation of content.
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