Some Interesting And Popular Web Based Business Logo Design Trends
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Logos influence the life logos have visual, strategy & vision. In logos, the spirit dimension is the vision & mission which cant be seen visually but are the preliminary element of forming the Logo. The Strategy Plan is the Thoughts Dimension while its visual form as the Body Dimension.
This is the answer of the above question, How Logo can change Defeats into Winnings because a company that about to be bankrupt, if they do the correct Logo Process, that is started by forming the Vision & Mission, Strategy Plan then the Logo Implementation, will resurrect again.
It has been emphasized time and again that if there is any lack in communication between the client and a logo designer, it can be one of the chief loopholes that can bring about inconsistency in the logo that is being crafted. Communication is necessary so that the logo specialist working on a business sign is able to get the right essence of the industry that he is working for. Merging of the client's vision with the designing perspective of a logo specialist needs to be reflected in the logo drafted. However, often a client goes absolutely haywire and it results in stilted conversation between a sign maker and the professional. When a client tries to impose, knocking his inappropriate suggestions out of the designing canvas is the job of the professional, which he needs to be dealt tactfully.
As many peoples say that a company is make complete with many things like their employees, working environment, locality, facilities, their products, prices etc. But it is my opinion to make a company complete, logo is an important factor for this.
Customer Service:
Professional design team will deliver extraordinary customer service through the entire procedure right from the first email to after sales support. The company has to be attentive and responsive to gain customer�s trust and confidence. This helps to develop a goodwill and brings repeat business.
Coloring, the already set visual form & typography, then we find colors which look up to the logo concept. E.g.: if a bank logo wants to appeal as a trusted bank, they can use blue color to symbolize the Trust.
The Vision & Mission should not only give external positive impact, but also give internal positive impact if the company should also think The Vision & Mission that can raise the prosperity of its employees.
Nurture Strategy, is the strategy that is used for:
- Improving the Skill & the working Abilities of the employees to be able to work better.
- Building the Mentality & the Morality of the employees in working, e.g.: by doing the community prayer in the office.
- Building good relationship among the employees, by giving outbound training & other things can improve the team work & trust one with the others.
- Building Motivation in working so they can keep their working quality consistency, e.g.: by letting them go to motivation seminar, etc.
Stage 3. Logo Implementation
Marketing Strategy, there are some that we should decide:
- Decide the Target market (Segmentation)?
- Decide to choose the Niche Market or the Rare Market
- Decide How to Sell?
- Decide the Customer Service system
As a logo designer, you cannot afford to dwell in your own world only and understand the design concepts yourself. Your client for whom you are designing the logo, if not well-versed, should be aware about how you are going about with the whole logo designing process. From the moment you start sketching the lines in your blank canvas, the drafts and blueprints can be mailed to a client and a designer then waits for the feedback. When checking out the scale of balance, it will be observed that the professional designers know their job better. The clients also need to know the level till which they should interfere in the working process. Too much poking of the nose can lead to curbing of the creative flair of a logo specialist.
4. Kawaii Illustrations- You think that only kids love teddy bear and other wide eyed stuffed animals? Think again! Adults also love wide eyed, cute looking animals and that is why app companies use Kawaii illustration in logo design. Dont believe me? Just check GitHub and Seesmic logo.
Following a trend is not a bad practice at all. However, for some companies following means copying. They blindly follow a design trend and fail to establish their brand USP. Whenever you follow a designing trend, remember that you must create a custom logo design. Take inspiration from trends, but use your designing skills and add some unique elements in your logo.
10. Nodes, Spokes and Hubs- This trend reminds us of the molecular structures we have seen in our chemistry books. The nodes, spokes and hubs style logo represents interconnectivity and some of the companies that use this trend are Website grader and Hacking the graph.
The completion of a business sign can only be successful when there is true cooperation from both the ends- the client and the designer. When choosing a specialist for crafting a brand identity, a business merchant does his job well in the filtering process so that he gets the best sign maker for designing his brand identity. When a professional designer is in a position to impress a client with his work, a potential client rummages through the portfolio, checks a host of work, before trusting the project in the hands of a logo specialist. Communication is the key which helps in accomplishing a signage project with the required finesse.
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