A Good Logo Vs. A FABULOUS Logo
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6. Your Logo Should be Seductive, Impressive and Original- A brand logo must tell the viewers why that company is better than others. It should project the USP of your brand and encourage people to choose your products and services. For instance, if you see Harmony Veterinary Clinic logo, you will immediately understand the USP of their business.
This effect is achieved by fading out from one color to another. The process may sound simple, but it is actually very hard to execute. This may be one reason why waves have been very sought after in logo designs.
The attempt to design your logo design your self isnt at all a bad one but the condition is to posses the required expertise. If you know the art well then no one can be better than you to design the logo since you fulfill the pre-requisite completely i.e. you know your organization the best therefore youll be able to portray the authentic picture of your business in front of your target audience.
Some unique effects can be achieved through the use of transparency. It can be used to make logos brighter or provide the illusion of a bright spot. Transparency also allows logos to have subtle transitions, which are definitely eye-catching.
The shape of your logo should be simple and unique at the same time. You can use text and symbols both in your logo design, but make sure that they complement each other and create a cohesive design. For instance, Dolby Digital logo contains both text and symbol, but the shape of Dolby Digital logo is so unique that once you see it, its hard to forget it.
The importance of a company logo cannot be stressed enough. A logo establishes professionalism, gives the company an image, and creates brand identity. These reasons should be more than enough to convince you to create or have a logo made for your business. Before you do, however, make sure your logo design is trendy enough to compete with those of other companies. Here is a quick guide to the top four logo design trends of 2008.
Hi-tech fontsNothing conveys contemporary style in logos more than the use of hi-tech fonts. This is precisely why these fonts have been widely used in logo design in 2008. Hi-tech fonts use straight edges and simple shapes. These types of fonts are commonly used in logos of companies in the computer industry, such as Compaq. Oracle uses a hi-tech font in its logo design as well.
The size, the precision, the text, the symbol, the color, the font, etc all counts towards bringing the attention of your potential customers towards your company, your image and your branding. Granted, most of the large International companies have pretty simple logos and youre thinking to yourself
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but every single one of those Internationally renowned brands and logos have their own specific fonts and size, specific and exclusive color combinations and every single symbol and icons that are is used together with the logo has a meaning.
The emergence of the information age changed the face of logos and logo design. Today, the general public has become increasingly aware of visual symbols, especially those used as trademarks. It is important that the company logo look professional. Company logos are the face of the business, not only to the public, but to its employees and the company itself. Logos have become the front line of the company, the corporate identity.
It is always a wise decision to present only the top ideas before a client. This helps a logo specialist to do away with confusion that might crop up when a whole range of designing ideas is presented to a client. In order to keep a client less confused, presentation of only the top ideas proves crucial. When as a designer you are being selected, then there is no need to impress a client by going out of your way. A professional has a better understanding of his work but at the same time the suggestions of clients also needs to be paid heed to.
Then in the thirteenth century, logo used to trademarks for traders and merchants. Today there are many corporations, products, services, agencies and other entities using a logo for represent their vision and value ingredient.
It is a not matter of great deal anymore these days to design a graphical illustration but a logo design is much more than just a graphical illustration. It has to have all those features which can make it to stand out from competitors and give your target audience a break in terms of the monotonous designs that they look at during the whole day. This uniqueness is what will help logo design to accelerate the growth process of your organization.
Your brand logo design should match with your business and your target audiences taste. For instance, if you are in you software industry and design a Disney style logo, it will confuse your target clients and they will underestimate your company.
From my experience as a logo designer, I have conclusion there are 3 kind of logo type:
1. The logo represent for your vision mission.
2. The logo represent for your branding name.
3. The logo represent for your product.
If there any logo has represent the all of them, that is the perfectly logo.