A Good Logo Vs. A FABULOUS Logo
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I have been involved in the design world and If you liked this information as well as you desire to obtain details relating to logo venture reviews & testimonials kindly visit our own web-site. the printing industry for more than 20 years. I owned a small graphic design firm, and now own a promotional products company. I've been responsible for printing thousands of logos on countless different products. There are many important elements to consider when designing a logo -- such as colors, style and your target audience. But too often, designers fail to consider one of the most important elements of a good logo -- printability.
3 - Size
There will be times where you'll need to print your logo small. Is your logo still readable if it's only 1" wide? Smaller? Print your logo at various sizes and make sure that it's still readable and looks great at every size. This is another reason to create horizontal and vertical versions of your logo. Sometimes one of the two formats may work considerably better at smaller sizes. If your logo is unreadable when it's small, you've got a problem.
As a logo designer, you cannot afford to dwell in your own world only and understand the design concepts yourself. Your client for whom you are designing the logo, if not well-versed, should be aware about how you are going about with the whole logo designing process. From the moment you start sketching the lines in your blank canvas, the drafts and blueprints can be mailed to a client and a designer then waits for the feedback. When checking out the scale of balance, it will be observed that the professional designers know their job better. The clients also need to know the level till which they should interfere in the working process. Too much poking of the nose can lead to curbing of the creative flair of a logo specialist.
2 - Color vs Black & White
Every logo needs to look good if it's printed in one color. Convert your logo to black. Does it still look good? Full color logos may be beautiful on your website, but are not always practical for printing. What happens when you put it on your fax cover sheet? What about in a B&W ad in the phone book?
Logo design has become a necessity for business in order to gain recognition in the market. Most of the organizations make it sure that they have a logo design for their business but something that is more important than having just a logo design is to have an appealing logo design and appealing is the characteristics of the logo that will benefit your organization the way you have thought it to.
The size, the precision, the text, the symbol, the color, the font, etc all counts towards bringing the attention of your potential customers towards your company, your image and your branding. Granted, most of the large International companies have pretty simple logos and youre thinking to yourself
.thats VERDANA font sent at size 12 and that logo is set at Myriad set at size 14
but every single one of those Internationally renowned brands and logos have their own specific fonts and size, specific and exclusive color combinations and every single symbol and icons that are is used together with the logo has a meaning.
It is always a wise decision to present only the top ideas before a client. This helps a logo specialist to do away with confusion that might crop up when a whole range of designing ideas is presented to a client. In order to keep a client less confused, presentation of only the top ideas proves crucial. When as a designer you are being selected, then there is no need to impress a client by going out of your way. A professional has a better understanding of his work but at the same time the suggestions of clients also needs to be paid heed to.
1 - Layout
When designing a logo, consider creating a horizontal and a vertical version of your logo. If your logo is tall, it will not print well on a pen. And if it's too wide, it will never print well on a stress ball. By creating two versions of your logo (with the same basic elements), you open up endless possibilities for utilization of your logo. You may be surprised at how often you utilize your secondary layout of your company logo.
5 - Simplicity
Complex logos may be "cool", but can often become a printing nightmare. Sometimes a simple logo can be more striking and memorable than a complex logo. And if you create a logo keeping in mind all of the elements we've discussed today, I bet you've already ended up with a logo that's not too complex to print well.
4 - Shades
A shade or a screen of a color presents certain challenges when imprinting your logo. Let's say your logo is in blue, and the designer has used several shades of the blue in the logo. Shades are printed by imprinting "dots" and leaving some of the background between the dots. The darker the shade, the more dense the printing of the dots. The easiest example is to think of a B&W photo in a newspaper where you can really see the dots. Well what happens if you want to order a blue coffee mug with your logo on it? You'll probably want to print your logo in white. Well then what are you going to do with the screens of blue? I would certainly suggest that you have a version of your logo where only solid colors are utilized, preferably giving yourself an option to print a one color version of your logo without screens.
