A Good Logo Vs. A FABULOUS Logo
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You know that repetition is the key to people remembering you name and logo. That is what the big dogs do and you should follow suit. Put your logo on everything and anything. You have to wonder though, can you put your logo on too many things to often?
Whether youre in a competitive industry or not, it doesnt matter. Whether your market is small or big, it doesnt matter! The fact of the matter is that your customers DO remember you when they see your logo, regardless of how hard you try to convince yourself otherwise. They wont remember your logo now, but if they see it compared to others, they will be able to pick your logo out among the lot! Trust me on this one because there has been many researches and studies that has been done in the past to back this logo fact up.
There are all sorts of promotional items. Don't just think that they are pens and t-shirts. You should give things to customers to help them remember your name. You should also use them within your work environment. You will look more determined and professional with nice company letterhead on your envelopes and matching company pencils and shopping bags.
Nurture Strategy, is the strategy that is used for:
- Improving the Skill they will just think that it is familiar and be drawn to you over your competitors because of it. Yes, it is really just that simple.
The size, the precision, the text, the symbol, the color, the font, etc all counts towards bringing the attention of your potential customers towards your company, your image and your branding. Granted, most of the large International companies have pretty simple logos and youre thinking to yourself
.thats VERDANA font sent at size 12 and that logo is set at Myriad set at size 14
but every single one of those Internationally renowned brands and logos have their own specific fonts and size, specific and exclusive color combinations and every single symbol and icons that are is used together with the logo has a meaning.
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