Client Banter Is A Part Of The Logo Designing Process

De CidesaWiki

Revisión de 19:14 22 jul 2019

You can not imprint your logo into someones mind too much, that is just not possible.  Create a great logo and use it a lot.  Print up items to giveaway at tradeshows, around the office and around town.  Make it your goal to see your business logo on display in as many area businesses as you possibly can.  What you will find is that promotional advertising is the best way to draw in business with a soft sell.  You won't need to convince others that your business is the best; they will just think that it is familiar and be drawn to you over your competitors because of it.  Yes, it is really just that simple.

 However, this trend is not suitable for every web based company or service. Only some of the most prominent brands use this trend in their logo. Some of the popular opacity style logos are “Microsoft Silverlight” and “HTML 5”.

The size, the precision, the text, the symbol, the color, the font, etc all counts towards bringing the attention of your potential customers towards your company, your image and your branding. Granted, most of the large International companies have pretty simple logos and you’re thinking to yourself….that’s VERDANA font sent at size 12 and that logo is set at Myriad set at size 14……but every single one of those Internationally renowned brands and logos have their own specific fonts and size, specific and exclusive color combinations and every single symbol and icons that are is used together with the logo has a meaning.

If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes to the logo, alteration of the logo text is inevitable and then maybe changing the alignment of the logo here and there….THAT’S IT! $500 per pop!!??

You don’t want a logo that looks something similar to another business, especially a competitor’s logo. The main goal of a logo design is to create the identify for your company, and uniqueness is something that you cannot ignore. Imitating other’s logo is in no way going to help you create your own identity and brand. The logo you choose must be relevant to your company and business. For example, if you are running a television station, doing create a logo that looks childish. It is not important to show the product or service in the logo, but it should be appropriate to the business.

It is always a wise decision to present only the top ideas before a client. This helps a logo specialist to do away with confusion that might crop up when a whole range of designing ideas is presented to a client. In order to keep a client less confused, presentation of only the top ideas proves crucial. When  as a designer you are being selected, then there is no need to impress a client by going out of your way. A professional has a better understanding of his work but at the same time the suggestions of clients also needs to be paid heed to.

There are lots of reasons why we settle for a normal-looking or good looking logo apart from price. One, it’s easy to change. Two, it’s uncomplicated. Three, the logo is simple enough. But let me tell you something about logos. You need a FABULOUS logo….an OUT OF THIS WORLD logo, not just any logo, ok?

There are all sorts of promotional items. Don't just think that they are pens and t-shirts. You should give things to customers to help them remember your name. You should also use them within your work environment. You will look more determined and professional with nice company letterhead on your envelopes and matching company pencils and shopping bags.

There is a misconception that you have to place some symbolism in the logo to represent your type of business. But, that is not true. For example, computer brands don’t show any computers and an appliances maker doesn’t display television on its logo. All that is required is to be creative, appropriate and unique.

I have been involved in the design world and the printing industry for more than 20 years. I owned a small graphic design firm, and now own a promotional products company. I've been responsible for printing thousands of logos on countless different products. There are many important elements to consider when designing a logo -- such as colors, style and your target audience. But too often, designers fail to consider one of the most important elements of a good logo -- printability.

 1.     Badges and Buttons- Web based companies use various types of buttons in their logo design. You can see round shaped button, round edge small squares, play button and a range of other types of buttons in corporate logos.

Whether you’re in a competitive industry or not, it doesn’t matter. Whether your market is small or big, it doesn’t matter! The fact of the matter is that your customers DO remember you when they see your logo, regardless of how hard you try to convince yourself otherwise. They won’t remember your logo now, but if they see it compared to others, they will be able to pick your logo out among the lot! Trust me on this one because there has been many researches and studies that has been done in the past to back this logo fact up.

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