Client Banter Is A Part Of The Logo Designing Process
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The reason behind it is similarity of logo, like many companies copied their logo design so they decided to change their logo!!There is one more question is why every big organization have their own unique logo designs. I know what will be the answer of every user?
First make a list of five good logo designing companies, after that check their logo prices how much they charge for designing a logo. Choose that company who charge less & provide effective logo design.
However, a great logo design contest comes only through a great designer. And, you can find a good designer through recommendation or by searching online. Moreover, you must search for a designer who has a clear understanding of marketing. He/she should have an understanding of brand culture. He/she is going to have a proven method and a portfolio comprising of other businesses. And, one of the main factors to be considered when choosing a designer is what style they use. Make sure that you hire a designer who has a style statement that goes along with your requirements.
Check the most popular logo design contest and you would find that one characteristic that is common among them is that of minimalism. So, you should focus on creating a logo that doesnt have lots of details and looks simple. Remember that the simpler the logo, the easier it is for the audience to remember it. A detailed logo wouldnt be easy to use when it is used in smaller size. Check the logos of the most popular brands and you would notice the level of simplicity they contain.
For instance, if you have a soft drink company, your logo design should make people say, Hey, I have seen this symbol on a bottle of beverage and it tastes great. Even if you sell various types of beverages and the potential customers have just tasted one flavor, they consider that all your soft drinks taste great. That is the power of a brand logo. It helps you sell anything.
You have a big example of how important a Logo Design for your brand that is Airtel. If you are aware about Airtel logo design changes it was live in market with in a few days. No one have any idea about it & you cannot imagine that they invested hundreds of crores for logo re-designing.
2 - Color vs Black & White
Every logo needs to look good if it's printed in one color. Convert your logo to black. Does it still look good? Full color logos may be beautiful on your website, but are not always practical for printing. What happens when you put it on your fax cover sheet? What about in a B&W ad in the phone book?
The completion of a business sign can only be successful when there is true cooperation from both the ends- the client and the designer. When choosing a specialist for crafting a brand identity, a business merchant does his job well in the filtering process so that he gets the best sign maker for designing his brand identity. When a professional designer is in a position to impress a client with his work, a potential client rummages through the portfolio, checks a host of work, before trusting the project in the hands of a logo specialist. Communication is the key which helps in accomplishing a signage project with the required finesse.
Your brand logo design should match with your business and your target audiences taste. For instance, if you are in you software industry and design a Disney style logo, it will confuse your target clients and they will underestimate your company.
As many peoples say that a company is make complete with many things like their employees, working environment, locality, facilities, their products, prices etc. But it is my opinion to make a company complete, logo is an important factor for this.
It is always a wise decision to present only the top ideas before a client. This helps a logo specialist to do away with confusion that might crop up when a whole range of designing ideas is presented to a client. In order to keep a client less confused, presentation of only the top ideas proves crucial. When as a designer you are being selected, then there is no need to impress a client by going out of your way. A professional has a better understanding of his work but at the same time the suggestions of clients also needs to be paid heed to.
As a logo designer, you cannot afford to dwell in your own world only and understand the design concepts yourself. Your client for whom you are designing the logo, if not well-versed, should be aware about how you are going about with the whole logo designing process. From the moment you start sketching the lines in your blank canvas, the drafts and blueprints can be mailed to a client and a designer then waits for the feedback. When checking out the scale of balance, it will be observed that the professional designers know their job better. The clients also need to know the level till which they should interfere in the working process. Too much poking of the nose can lead to curbing of the creative flair of a logo specialist.
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