Companies and Their PR People Need To Arrange For A Deluge Of Fake Business News

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In actual fact, businesses are already targets of fake information, although the election connection is still a part of it. PepsiCo CEO Indra Nooyi is the target of Trump supporters calling for a boycott of Pepsi merchandise based on her assertion that Trump voters should "take their enterprise elsewhere." It’s something she by no means mentioned.

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Even if that’s practical (and I’m not sure it's), it doesn’t ensure pretend enterprise news would be topic to that balanced presentation of content. From a monitoring perspective, firms would be well served to identify pretend information as early as possible. Which means tweaking existing monitoring services to look ahead to faux news.