Digital Marketing Weblog - Econsultancy
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Do companies actually need a ‘purpose’? For company house owners, 2020 has been a combined bag at best. However now that the worst is (hopefully) behind us and businesses are turning their attention to addressing essential issues like positioning, Ben Potter takes a tough look at the nebulous concept of company ‘purpose’ - and whether or not it’s really wanted at all. The cosmetics business has historically promoted an idealised and homogenous portrayal of magnificence. The concept that "we’re price it" - and that a single lipstick could make millions of ladies feel and look the exact same shade of special. A day in the life of…
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