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The easier your site is to navigate, the easier it will be to build an audience, and thus the better your chances are of ranking higher in search engine results. Have a clean, coherent website, and make use of simple additions like text links rather than using images or drop-down menus.

There is hardly anything more important than unique content when it comes to search engine optimization. Provide unique and relevant information to attract users to your website. Visitors will stay on your site if you offer them unique content and useful information.

Choose an easy to remember domain name relating to your product line. For instance, "widgetsrus.com" works well for a site selling widgets. Not only will it be easier for customers to find your website, but search engines will pick up on the related words to direct a lot more traffic your way.

Make sure your keywords are both relevant and specific to site content. A tag containing a more generic keyword phrase (i.e.: Classic Rock Music) will face very heavy competition in the SERP, where as something more specific (i.e.: Rolling Stones Music) will likely get your higher up the list. A higher ranking is one way to increase traffic to your site.

Invest in online advertising like adwords or adbrite. It'll help you with your traffic and also your Buy SEO, and that's a big boon to those that go after do-it-yourself SEO. These advertisers specialize in increasing your hits. Google's own advertising site can bring in a lot of viewers.

Use header tags. If you need to, use CSS to alter their size. Search engines love headers and use them as a means to rank a website. The most important aspects of your page, like the service or product you are offering, should be flagged with either H1 and/or H2 tags.

Make sure when writing internal links and Buy backlinks for your website that you use good anchor text. Not using proper keywords in your anchor text will harm your ratings in search rankings. Using keywords as your anchor text is another way to earn brownie points with search engine spiders.

To encourage searchers to click on your site, make sure that you choose a relevant meta tag for every page of your website. The meta tag is the brief description that appears under your title on the search engine results page, and without it, people may not know what your site is about.

Don't use Flash on your website if you want it to be search engine friendly. Flash takes a while to load and is not readable for some spiders, so it isn't indexed. Succeeding with a search engine crawler means that your content should be easily found and used by them.

Start your Buy SEO rewrite by looking at your description tag. This tag should be relevant to your customers' needs so that they'll find you when they search for the tag. These tags should not exceed 30 words. You should never go higher than 100 KB on the page.

Descriptive introductions help search engine spiders better catalog your site. Use no more than 60 characters, because most search engines will not display content past that point. They also tend to give less weight to terms after that point.

As this article has shown you, it's important to utilize SEO to have a website that does well. With the information here, you are now ready to evaluate your website with new knowledge and improve it as needed. This will increase the amount of visibility that you get.

When you put in place meta tags on all pages, it can help you get the most SEO. Description tags are useful, as they provide textual data about your site in the search engine results. Your meta tags should be useful and true. If they are powerful enough, these tags can bring visitors to your site whether you have the top rank or not.

To optimize search engine results, never change or retire a page without a 301 redirect. A 404 (page not found) is the absolutely worst case scenario a server can deliver. A 301 redirect tells the search engine the new ULR and transfers that into the search position. Learning how to do a 301 redirect is simple and will keep your search engine results optimal.

Research your keywords before you start the search engine optimization process. You need to know which keywords are more likely to bring visitors to your site, and which keywords are being used most often for the products that you sell. There's no point in optimizing your website for a term that web users never search for.

Live by the rule that no page on your site should be more than two clicks away from your home page. Search engines hate deep links and often times ignore them. As well, by sticking to this rule, you help guarantee that all of your pages get to enjoy some residual page rank value from your home page.

If you want to rank high in a search engine, do your part to help out web spiders. Spiders analyze your site, looking at things like keywords. However, they don't always grasp how to navigate around your site. A well-organized site map is a tool the spider can use to understand your website.