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Choose a focused keyword for each post or page you create. What would someone be searching for if this is the exact content they wanted? Be sure to make your key phrases targeted as simple queries, such as "sailing tips", are already overrun by thousands of competitors and their websites.
So, what is the difference between tags and categories and why should I care? Categories are broad and house many posts which fall into the same genre, such as "cleaning tips". Tags are more targeted, detailed words which describe what is in the content of a post, such as "removing blood stains" or "getting out grass stains".
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To use a header for a post, don't worry about the drop-down menu. Keyboard shortcuts are much quicker. Press down the CTRL button, followed by a number ranging from one to six. This is a great time saver.
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Clean up long titles in the permalink. For instance, a title such as "Top Ten Way To Tame Unruly Children" can create a long URL. Instead, you could change the permalink to "tips-parents-unruly-kids" or something similar based on your SEO keywords.
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Have an easy to find library. Time is money and you don't need to check tons of folders to find one thing. It is easier to find things in your WordPress theme when everything is in one integrated folder. This makes searching through your Media Library much easier since it only involves inputting a keyword for what you're looking for.
As you begin getting comments on your posts, consider allowing people to post with an avatar. It helps your site feel like more of a community, and it only takes a minute to do. Simply go to the settings area of your dashboard and then click on "discussion." You should see the option there to enable avatars.
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