Online Casino And Poker Business - To White Label Or Not
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In one of the recent gaming industry events that I attended, I overheard a conversation between two gentlemen and one of these told the other that having a white label gaming site is a method to make quick money online. I often not totally agree with this statement.
The speed advantage that a White Label gaming solution has is the period till when one actually launches the gaming site, as the only task will be that of integrating the games within a newly designed website and then go live. You basically avoid the bureaucratic process of trying to get a gaming license, formulating sets of documentation, going right on through rigorous technical audits, paying legal, application and license fees, and in some jurisdictions you are also needed to register a company because same jurisdiction. With a white label solution you certainly do not need all this and you will still have an online gaming site within a regulated licensed platform.
It normally takes a week or two to have your poker casino gaming site fully operational and online, and it is your decision to drive traffic towards your internet site. For the white label client, the operator will need care of the rest. The administration of your site will be processed on a daily basis leaving you ample time to concentrate on your online strategy. Your operator will monitor all registered players and ensure that fraudulent individuals enter your database, all financial transaction related to depots and withdrawals happen through secure online payment gateways. Even the transaction fee is taken care of by the operator.
Online players need constant attention which is important that you offer good support in all the languages of your target markets. There are few players who claim eternal loyalty to a gaming site and hence the active gaming cycle on a particular site may vary from weeks to a couple of months. Customer retention is all in your hands. Creativity in marketing and customer retention is of great importance in today's competitive on the web entertainment business and one can just only target the right players by knowing the players themselves. You can either to set up and manage your own customer care team otherwise let the operator handle this task for you.
The white label solution will certainly keep you focused on your primary task; that of attracting players to your site and by being totally focused then you will surely speed up the road to your online gaming business success.
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