Two Ads Banned For Perpetuating Harmful Gender Stereotypes
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Also Saturday, the Chengdu Hunters (3-4) picked up a dominant 3-0 win over the Guangzhou Charge (3-4). The Hunters were brutal with their Wrecking Ball + Pharah compositions, taking Lijiang Tower 2-0, full-holding Rialto 1-0, and dominating Hollywood 2-0 for the perfect series.
The ASA said it was a well-established stereotype that men were more suited to positions of authority in the business world than women, and said that using the term "girl boss" implied that the gender of the person depicted was relevant to their performance in a managerial or entrepreneurial role.
Shanghai took Busan 2-1 and Route 66 3-2 to go up 2-0 into the first break. The Spark fought hard on Numbani, finishing the map with time for an overtime attack period of more than three minutes. The Dragons held, though, resulting in a 3-3 draw. The Dragons turned the momentum into a 2-1 win on Hanamura to secure the series win.
Google -- and Bing and Yahoo, for that matter -- have moved beyond supplying just hyperlinks. They spruce up results with images or star ratings; blend in news, images, and videos; provide answers to questions; show business locations on maps; and spotlight retail outlets where products are available. Beyond traditional search engines come Apple's Siri software for its mobile devices, Google's competing voice-driven search apps, and any number of apps for plumbing the depths of sites such as Amazon. Personalized results appear as Google spotlights things like a friend's Google+ post and Bing does the same with Facebook status updates.
"One thing I think must be part of any appropriate remedy is applying the same algorithm to its stuff as it does to everybody else.... Some sort of order requiring Google to effectively treat its own results equivalently to others' and not to demote other results inappropriately," said Thomas Vinje, a Clifford Chance attorney who represents FairSearch.org in Europe.
"I am concerned about Google demoting me. I am also concerned about Google knowing too much about my business and using it for their advantage," said Sandeep Aggarwal, founder and chief executive of Indian e-commerce startup ShopClues. "Google is truly a monopoly, and their behavior suggests nothing different than that."
The ASA said 19 people complained that the ad perpetuated harmful gender stereotypes by depicting a woman running a business in a patronising way and by implying that women were not technologically skilled.
"Although the guidance did not prohibit ads from featuring only one gender, we considered that because the ad strongly implied only men could excel in the specialisms and roles depicted we concluded the ad presented gender stereotypes in way that was likely to cause harm and therefore breached the code."
A television ad for computer firm PC Specialist which featured only men and a poster ad for People Per Hour stating "You do the girl boss thing" have been banned for perpetuating harmful gender stereotypes.
Previously the search term 'Boris bus' would bring up negative reviews of the new Routemaster buses he introduced as Mayor of London, which were famous for over-heating in summer and branded a 'cauldron on wheels'.
Some eight viewers complained that the ad perpetuated harmful gender stereotypes by depicting men in roles that were stereotypically male and implying that it was only men who were interested in technology and computers.
- Blogs. By writing blog items on topics of interest to home buyers and sellers, brokers can capture the attention of would-be clients. Readers are then more likely to visit the broker's website and look at listings. The blog items aren't necessarily about buying or selling - they can be about neighborhoods that are popular now or up-and-coming. Blogs are also part of search engine optimization strategies.
The watchdog said it was also a well-established stereotype that women were not skilled at using technology and the sentence "We'll do the SEO thing" was likely to be understood to mean that female "bosses" in particular needed outside help with IT matters.
The most basic strategy is to fill a website with content designed to get a high ranking in search results, a process called search engine optimization, or SEO. Brokers choose words and phrases that their target buyers and sellers are likely to look for, such as "lakefront property."
NEW YORK (AP) - When the internet replaced newspapers as a primary way to advertise homes and other property for sale, real estate brokers learned they had to be increasingly strategic about marketing online. That has meant adapting evolving digital marketing trends to attract people looking to buy or sell homes.
The ad for PC Specialist, a manufacturer and seller of bespoke PC computers, featured three men performing different activities including producing music and coding with a male voice-over which stated: "For the players, the gamers, the ‘I'll sleep laters', the creators, the editors, the music makers. The techies, the coders, the illustrators … From the specialists for the specialists."
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